Introducing the exclusive 265 CLUB
WOW! Has this club been a success.
Launched on the 27th March, with the hope that 100 members would sign up, well, it is now 95% full.
It fact we may need to rename it the 500 Club!
So, you know why we stamp the top of your gorgeous Steel River Gin bottle….with this?
Ever wondered what that 265 CLUB is about?
265 is the number of bottles off one gin run, using our 200L pot still called KERA
265 was the number of original FIRST EDITIONS of the FIRST EVER Steel River Gin produced, STAINSBY GIRL
265 or 26-5 is my birthday. 26th May (stick that in your diary!)
But now….265 is all about THE 265 CLUB!
The 265 CLUB is all about me, you, the team and a few select others. It’s that EXCLUSIVE
The 265 CLUB is a special subscription club, just for the original, most frequent buyers, and biggest fans of STEEL RIVER DRINKS products
The 265 CLUB Members will receive a STEEL RIVER DRINKS product every month.
AT LEAST 5 per products per year WILL NOT BE ON SALE TO THE GENERAL PUBLIC!
But also, there will be products that members receive well before going on sale to the general puclic. And those exclusive products will always be available to club members who want to re-order.
Like June’s EXCLUSIVE…
the Steel River
‘VERY BERRY’ Gin Edition.
A mouthwatering, berry fruit gin, made with an assortment of dark berry fruits, like; Raspberries, Blackcurrents, Goji berries, Halle berries, Nick berries and SNOZ BERRIES!
(not sure that berry has EVER been used in a gin before??)
It’s THAT EXCLUSIVE!
Other gin products to follow (in no particular order) will include;
MELLOW YELLOW Edition – (lemons and melons)
CHRISTMAS Edition – (spicy Christmas pudding)
JUST PEACHY Edition – (peaches and cream)
MORA FLORA Edition – (olive, thyme, basil and rosemary)
ORANGE CRUSH Edition – (orange and crushed black pepper)
SEASIDE Edition – (seaweed,
265 CLUB Members will get to taste new products FIRST. Like these….
Like CLUB TROPICANA FUN RUMS!
A BRAND NEW BRAND in the Steel River Drinks portfolio! Three rums that will meet the oncoming rum craze head on, with three fun, colourful, well priced flavoured rums. Inspired by the 80s, Wham, Ibiza, Neon, Beach Parties, Miami Vice, cocktails and FUN FUN FUN!
CLUB TROPICANA – PINEAPPLE and PASSIONFRUIT Rum
CLUB TROPICANA – CHILLI CHOCOLATE Rum
CLUB TROPICANA – BOLD SPICE Rum
It’s THAT EXCLUSIVE!
Like BIG BALLS Gin
The long awaited Steel River charity gin brand. Where all net profits go to local MENTAL HEALTH charities and initiatives.
A bit long in the making, due to a total redesign of the original logo and soon to be new website.
Courtesy of an amazing collaberation with Teesside marketing firm, MESH MARKETING, who have offices in London and Leeds also, and count Coca Cola, Heineken, Shweppes and Mars as clients. They have kindly donated time to help redesign the whole BIG BALLS concept. Because they believe in it so much.
So…HOW DOES IT WORK?
265 CLUB is a rolling Subscription Model, where members receive EXCLUSIVE Steel River products as well as the old favourites, each month.
Starting with JUNE’s exclusive VERY BERRY Gin.
Payments are taken immediately on sign up, and the same date every month thereafter.
ALL 265 CLUB Members recieve FREE DELIVERY!
And……265 CLUB Members get EXTRAS!
Along with every product, 265 CLUB Members also receive EXTRAS!
Mini Pouches (with new flavours)
and amazing Steel River Glassware!
And invites to come see the gin being made at the Steel River Distillery.
I promise Donald the Distillery cat won’t bite
(I can’t promise the GinoompaLoompas won’t however!)
How much does it cost per month?
£40 per month – incl. delivery, extras and exclusives
Where do I sign up!!?
See you all in the CLUB!